Google Ads & PPC Masterclasses
Google Ads puts your business directly in front of buyers at the exact moment they search for a solution. Mastering search network bidding, negative keyword filtering, YouTube intent targeting, and Performance Max asset groups gives marketers a decisive commercial advantage. Ridats offers detailed courses on building and maintaining profitable Google Ads accounts.
Subject Fundamentals
Core Concepts & Subtopics Covered
This course collection focuses on search intent match types, ad copy testing, bidding strategies (Target CPA and Target ROAS), high-intent YouTube video placements, and conversion tracking verification.
Search Campaigns and Keyword Architecture
Grouping search terms by intent, setting up negative keyword lists, and writing responsive search ads that maintain high quality scores.
Performance Max and Shopping Feeds
Optimizing Google Merchant Center feeds, creating targeted asset groups, and managing brand exclusion lists in modern automated campaigns.
YouTube Ads for Direct Response
Scripting video ads with proven call-to-action patterns, audience targeting based on custom search segments, and landing page alignment.
What You Will Learn
- Set up clean Google Ads account structures with high quality scores
- Eliminate wasted budget using automated rules and negative keyword libraries
- Run profitable YouTube video ads using buyer-focused scripts
- Track conversions accurately across phone calls, lead forms, and purchases
Who This Topic Is For
- PPC specialists looking to optimize enterprise and local client accounts
- E-commerce merchants scaling Google Shopping and Performance Max campaigns
- Service businesses capturing high-intent phone call and form leads
- Agency media buyers broadening their paid advertising capabilities
Curated Catalog
Available Courses in This Category
Showing 3 verified commercial training programs
Jesper Hensgens – 90 Days to Online Freedom Course
Hayley Paige Johnson – YouTubepreneur Course
Mike Mancini – Google Ads Agency Unlocked Download
Subject Knowledge
Recommended Reviews & Practical Guides
Read our editorial breakdowns and curriculum analysis before enrolling in any training course.
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Master High-Intent Paid Search
Check out the Google Ads courses below for step-by-step campaign setup guides, bidding playbooks, and downloadable checklists.