Kelsey McCormick – The Warm Waitlist Week Course

The Warm Waitlist Week is a 5-day training program designed for service providers, coaches, and creators who want to build a "warm" waitlist before launching an offer.

Instead of collecting random email subscribers, the focus is on attracting people who are genuinely interested, engaged, and ready to buy.

Program Overview

In just five days, participants learn how to build and nurture a waitlist that is aligned with their offer and prepared for conversion at launch.

The program includes training modules, templates, and step-by-step frameworks to guide the entire process from setup to first sale.

Day 1: Set the Stage

Focus: Offer clarity and technical setup

• Define or refine your offer using the STAR offer framework
• Identify and clarify your target audience
• Set up a waitlist landing page (e.g., Tally, Shopify, or similar tools)
• Configure basic tech setup (email confirmation, tagging, list management)
• Set clear waitlist goals aligned with sales targets

Outcome: A clear offer, a functioning waitlist page, and a system to collect leads.

Day 2: Plan Warm-Up Conversations

Focus: Messaging and pre-launch strategy

• Map out your warm-up timeline based on audience readiness
• Create pre-launch content themes and conversation ideas
• Use the Waitlist Warm-Up framework to structure messaging
• Build a simple, actionable content roadmap

Outcome: A clear plan for how to warm up your audience before launch.

Day 3: Invite People In

Focus: Visibility and signups

• Ready-to-use scripts for Stories, posts, and DMs
• Strategies for creating urgency and interest without pressure
• Positioning the waitlist to encourage signups
• Using tools like ManyChat and link-in-bio systems to increase conversions

Outcome: Active waitlist growth through consistent and strategic promotion.

Day 4: Keep the Audience Warm

Focus: Trust and engagement after signup

• Email and message templates for new subscribers
• Strategies for building trust and authority before launch
• Pre-launch engagement ideas such as behind-the-scenes content and voice notes
• Nurture sequences designed to increase interest and connection

Outcome: An engaged audience that is emotionally and mentally ready to buy.

Day 5: Write the First Sales Email

Focus: Conversion and launch preparation

• Structure of an effective cart-opening email
• Timing and sequencing strategies for launch week
• Techniques for handling objections in a natural way
• Examples of high-performing sales emails

Outcome: A ready-to-send first sales email and a warm, prepared audience.

Key Promise of the Program

The goal of The Warm Waitlist Week is to help you:

• Build a targeted, high-intent waitlist in 5 days
• Improve conversion rates before launch
• Avoid "cold" email lists that don't convert
• Create structured, repeatable launch systems

Summary

This training is focused on helping service providers move from random audience growth to intentional list-building, where every subscriber is nurtured and guided toward becoming a buyer.