Jeremy Haynes - Digital Marketing Manuscript
Complete breakdown of main sections, subsections, and video durations.
Start and Scale a Digital Marketing Agency
Jeremy Haynes - Digital Marketing Manuscript (DMM) is a practical training program focused on the business side of building a digital marketing agency. Instead of concentrating on one advertising platform, the course covers the systems involved in positioning an agency, developing services, finding clients, making sales, delivering work, and building a team.
The training is organized around the main stages of running an agency, starting with clarity and positioning and moving through products and services, sales and lead generation, operations, client delivery, team building, and advanced agency strategies.
What You Will Learn
The Digital Marketing Manuscript covers the areas that matter when turning digital marketing skills into an agency business.
Agency Foundations and Positioning
The early modules focus on defining the type of agency you want to build, choosing between in-house and outsourced models, identifying your strengths and weaknesses, and understanding how positioning can affect the way prospects see your business.
Topics include:
- Agency models and business structure
- Positioning and authority
- Defining your core offer
- Building relationships with partners and allies
- Using results and proof in your marketing
- Developing a clear market position
Products and Services
The course then moves into the structure behind agency offers. It covers different agency services, recurring and transactional models, client management, profitability, project management, proposals, playbooks, agreements, and deciding when to expand or narrow an offer.
Sales and Lead Generation
A major part of the DMM focuses on agency sales and client acquisition.
The curriculum includes approaches for selling services such as:
- Google PPC
- Facebook advertising
- Social media management
- Retargeting
- Funnel creation
- Email and SMS marketing
- Public relations
- Landing pages
- Additional services and upsells
It also covers sales objections, follow-up, rejection, pricing, phone versus internet sales, contextual selling, and creating a clear process from prospecting to revenue.
This makes the program relevant to people looking for a digital marketing agency course or an SMMA course focused on the business and sales side of agency work.
Agency Operations and Client Delivery
Getting clients is only part of running an agency. The course also addresses what happens after a client signs.
Topics include:
- New client workflows
- Accountability and statistics
- Setting expectations
- Managing client capacity
- Delivery processes
- Speed to results
- Production versus execution
- Client communication
- Retention
- Knowing when to bring in additional help
Team Building
The training also covers building and managing an agency team. Lessons address hiring, interviewing, compensation structures, employee versus contractor considerations, motivation, training, task management, and deciding when a team is appropriate for the business.
Advanced Agency Strategies
The final section covers additional ideas around agency marketing, negotiation, lead generation through events, business structure, and designing an agency around the owner's preferred lifestyle.
Who Is This Course For?
Jeremy Haynes - Digital Marketing Manuscript is aimed at people who want to understand the business model behind a digital marketing agency rather than learning only one marketing channel.
It can be relevant to:
- Aspiring digital agency owners
- Freelancers moving toward an agency model
- Digital marketers who want to sell services to businesses
- SMMA operators looking to improve their sales process
- Agency owners working on client acquisition
- Entrepreneurs building agency systems and teams
What Makes the Curriculum Different?
The DMM is structured around the complete agency workflow rather than a single marketing tactic. The curriculum moves from positioning and offers to sales, operations, delivery, and team building, giving the learner a business-oriented view of how an agency can be organized.
The course materials also include practical topics such as proposals, client agreements, objection handling, pricing, follow-up, and team processes.
Course Curriculum
The main training is divided into:
- Clarity & Understanding
- Positioning
- Products & Services
- Sales & Lead Generation
- Operations
- Delivery
- Team Building
- Advanced Tips & Bonus Content
The sales and lead-generation section covers service-specific selling, objections, follow-up, pricing, and client acquisition. The operations and delivery sections then move into systems, accountability, fulfillment, and client retention.
Jeremy Haynes - Digital Marketing Manuscript
If your goal is to learn how a digital marketing agency can be structured around positioning, services, sales, client delivery, and team building, the Digital Marketing Manuscript provides a broad framework covering those areas in one program.
